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from the San Francisco Examiner, 6/13/94, p. B1 col. 4
(Business Section)

TRANSCRIBER'S NOTE OF WARNING: The following was excerpted from the daily
capitalist press. Coverage of the issues is distorted by such, in the
form of a bias of interests.

***start of article***

WELL-organized Boycott Hits H-P
by Elizabeth Weise, in her column ON THE NET


Take a bunch of net-heads arguing about personal liberty, add a moral 
stand and mix in what the Internet does best-- collecting and 
dissemenating information-- and you get either a benchmark of democracy 
or a public relation firm's worst nightmare.

Or maybe both.

It began when freelance technical writer William Knutson was told in late 
May that he'd have to take a urine drug test before he could get his next 
job with Palo Alto computer giant Hewlett-Packard Co.

Knutson, a mild-mannered 34-year-old who says he leads such a quiet life 
that an exciting night is putting good pesto on his pasta, refused.

"I don't do this lightly," he said of his decision to forgo a contract 
with the company that provides 80 percent of his income and which he says 
he respects a great deal. "People should be treated based on their 
performance. I consider it a civil liberties issue. The moral point is 
that I have a right to the privacy of my body."

He could have railed to his friends. He could have written a letter to 
the editor. He could have sent nasty mail to the company.

Instead he posted a two-line note on the WELL, a small computer 
conferencing system on the Internet.

"Hewlett-Packard has just instituted a policy of urine-testing all 
contractors. Does anyone know if they also urine-test full-time employees?"

Ask a question on the Net and you'll get not just an answer, but a Response.

That first message was posted Tuesday afternoon. On Thursday, 40 messages 
later, a new topic on the WELL opened with this salvo: "We in the WELL 
and our friends on the Net have two tasks ahead of us: Let H-P know that 
many people know about and disapprove of their policies... and find work 
for William Knutson."

Only a small fraction of the 10,000 people who make their virtual home on 
the Sausalito-based WELL, the Whole Earth 'Lectronic Link, got involved. 
But if there's anything folks on the Net are good at, it's finding 
information and then spreading it around. The prospect of taking on the 
country's second-largest computer manufacturer over an issue of principle 
appealed mightily.

Within a day they'd gathered addresses, fax and phone numbers for 
Hewlett-Packard officials and begun to cobble together a plan. People 
posted e-mail addresses for national radio shows, and began to create a 
list of alternative purchases people could make if they chose to boycott 
H-P because of its policy.

Within a week more than 250 messages were posted. Someone found an 
e-mail address for the Online Career Center, to help Knutson find another 
job. Someone else posted tips on how to refill Hewlett-Packard-made 
deskjet printer cartridges at a fraction of the cost of a new cartridge.

It was participatory democracy at its most exuberant and messy.

Becayse this is the Net-- and the WELL at that, a notoriously high-minded 
computer network known for philosophical discussions and the kind of 
hairsplitting any medieval rabbi would recognize-- there were also a 
great many words devoted to the ethical questions involved.

But while some complained there wasn't enough data to act and quoted 
Goethe as saying, "Nothing is more frightening than ignorance ina ction," 
others began writing letters to Lewis Platt, chairman and CEO of 
Hewlett-Packard.

According to Knutson, who said he'd spoken with the Hewlett-Packard 
official in charge of of the drug testing program, within two weeks the 
company had received numerous letters and an unspecified number of calls 
from other contractors who respectfully declined to work for H-P as long 
as the policy was in effect.

That was only from the small pond of the WELL. On Thursday the combined 
research and information collected by the WELLites was posted to several 
Usenet groups-- groups read not by thousands but tens of thousands of Net 
users. They included misc.job.misc, talk.politics.drugs, misc.headlines, 
and alt.society.civil-liberty.

Hewlett-Packard spokeswoman Mary Lou Simmermacher said the company had 
reluctantly accepted the need for drug testing as a reality in today's 
world, but that it takes input from its customers very seriously.

While it seems unlikely a company with 97,000 employees worldwide will 
change its policies based on a few letters, it's clear that a new 
organizing tool is being born.

As one writer said: maybe it's time for the Net to pick on something its 
own size.


*****
Elizabeth Weise can be reached at <weise@well.sf.ca.us

*****end of article*****



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